NBA vs WNBA: Revenue, Salaries, Attendance, Ratings (2022)

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It wasn’t long ago that the WNBA and the NBA game were quite different. Rules of the game weren’t the same across the board, seemingly to increase the attractiveness of the product rather than providing a consistent one through each avenue.

Today, the WNBA and the NBA have never been closer in how the game is played.

But there are still some key differences:

  • A WNBA basketball is an inch smaller and two ounces lighter than a regulation NBA basketball.
  • There are four quarters in an NBA and WNBA game. Each quarter is 12 minutes in the NBA and 10 minutes in the WNBA.
  • An NBA roster consists of a maximum of 15 players and a minimum of 12. A team may have two additional players under contract as “Two-Way Contracts” who split time with the parent club and G-League affiliate.
  • A WNBA roster has a maximum roster size of 12 players.
  • A player in the WNBA Draft must be 22 years old. A draftee does not maintain any contract guarantee, despite being drafted.
  • A player in the NBA Draft must be at least 19 years old and have at least one year of post-secondary experience.

There is a recurring debate over whether the product put out by the NBA and WNBA individually, justifies the revenue share between owners, league, and players.

We’ll also take a look at the growth of each league and see how they’re positioned for the future.

We’re going to answer some of the lasting questions of this debate as we compare the NBA and the WNBA – their revenue, salaries, attendance, ratings – and try to reveal the current and future path of each league.

If you’d like to see more of men’s and women’s basketball side by side, then have a look at how NCAA men’s basketball and women’s basketball compare.

We are going to start with each league’s revenue.

NBA vs WNBA Comparison Table

NBA WNBA
Revenue
$7.4 billion $60 million
Average Salaries
$6.4 million $71,635
Ticket Price
$89 USD $17.42 USD
Highest-Paid Player
Stephen Curry $40 million Brittney Griner $113,500
Average Viewership
2019 NBA Finals 15.14 million In 2018: 231,000 viewers
Average Attendance
18,000 6,768
Ratings
2019 NBA Finals had an 8.8 rating reaching 15.14 million 2019 WNBA season had a 0.6 rating, a 200% increase
Highest viewed game – 18.7 rating, reached 29.04 million viewers

NBA vs WNBA: Revenue

Which League Makes More Money: the NBA, or the WNBA?

The NBA, by a landslide. In total, there are 1230 NBA Games during the regular season. There are at maximum, 105 playoff games – if each series were to max out at seven games.

In a WNBA season, there are 204 matchups between teams. As each team plays 34 games – four against in-conference competition and three against out of conference competition. There is the possibility of 35 post-season games if each series maxed out at five games.

It is currently estimated that the WNBA generates approximately $60 million in revenue, while $12.3 million of that revenue is distributed to its players.

In 2018, the NBA’s 30 teams generated $7.4 billion in revenue which was up 25% from 2017. From a 1983 agreement to cap payrolls, NBA Players are guaranteed at least 53% of league revenue.

How Does Each League Distribute Its Revenue?

Revenue share is key in determining the worth of a league not only to its fans but to its most important employees, the players.

In the NBA, revenue is distributed equally amongst franchises equal to the salary cap set for the year. To receive full revenue sharing benefits, a team must generate revenue that is equal to 70% of the league average.

Roughly 50% of the NBA’s revenue is split between the league and the players.

Kelsey Plum wants to make one thing clear ? pic.twitter.com/86Rz2IasZ5

(Video) Why The WNBA Is The WORST Sport In The World..

— SB Nation (@SBNation) July 12, 2018

The WNBA follows a similar system, as the CBA determines the amount of revenue that is split between players and league.

While the WNBA hasn’t officially announced the cut between league and players, it is estimated to be an 80-20 split in favor of the league. The WNBA recently opted out of their CBA, citing the 20.5% player revenue share wasn’t agreeable.

Which Is More Profitable, the NBA Post-Season or WNBA Post-Season?

The NBA. While playoff formats are brilliant due to the excitement that it brings fans, the main value of it lies in the revenue gained during a focused and continuous tournament.

Regular advertisements are what keeps the NBA rather clean of blatant marketing pieces adorned to their players, unlike in many other global leagues.

In 2018 the NBA was third in tv advertising revenue generated during the post-season. Generating an incredible $970 million, they trailed only the NFL and the NCAA in tv advertisement spent on a league.

It fails to be a contest when comparing the WNBA. The WNBA fails to generate even one percent of the NBA’s $8-$9 billion in revenue.

Measuring the post-season revenue is a bit difficult, but estimating is assisted by presented viewership numbers.

The 2019 NBA Finals had 27% fewer viewers this year, compared to last year (17.85M to 10.4M). In fact, Toronto’s Game 3 win tied the all-time lowest NBA Finals rating since the Spurs-Cavaliers Game 4 match in 2007.

However massive support was seen in Canada as an average of 3.8 million people watched the Finals across Sportsnet and CityTV (two Canadian broadcast stations, the latter exclusively presenting the American-ABC feed).

Add that to the total and the total viewership decrease was only 23%, compared to the USA-only viewership decrease of 27%. The WNBA doesn’t hold a candle to those numbers.

Which Teams Are Worth More, NBA or WNBA?

The NBA dominates the WNBA in this regard.

The average NBA team value is $1.9 billion, a 13% growth over last year. Each team received $110 million from shared-revenue outlets including national media, sponsorship, and licensing streams.

Four teams – the New York Knicks, Los Angeles Lakers, Golden State Warriors, and Chicago Bulls – earned at least $110 million last season. The Cleveland Cavaliers were the only team to lose money last season.

The NBA teams are far and away the more valuable side in this comparison. While the numbers for the WNBA haven’t been officially released, a number of those franchises are estimated to have been propped up by their NBA ownership.

Take the New York Knicks for example. The Knicks are the most valuable franchise in the NBA, worth approximately $4 billion. Until 2019, the owner of the WNBA’s New York Liberty was the Knicks’ very own James Dolan.

Dolan said to the Washington Post:

“[The Liberty] hasn’t made money,” James Dolan, chairman of franchise owner Madison Square Garden company, told HBO’s “Real Sports” program in 2015, adding that he was considering handing his franchise back to WNBA leadership to cut his losses. “Its prospects of making money, at that time and even today, are still slim.”

When WNBA teams are sold, very rarely is the purchase price publicly announced. Many WNBA teams’ ownership is under an LLC (Atlanta Dream), a corporation (Connecticut Sun, Las Vegas Aces), or a parent NBA team (Indiana Fever, Washington Mystics).

Teams in the WNBA shift ownership and location regularly. It is the curse of a young league, as the WNBA has only been around 23 years to the NBA’s 73. James Dolan, the owner of the New York Knicks, recently sold the New York Liberty to Joe Tsai – co-founder and executive chairman of Alibaba Group.

Which League Is More Internationally Driven, the NBA or the WNBA?

Even though the WNBA has a great international presence, the NBA has more international players.

(Video) WNBA MVP vs Random Guy

The WNBA has hosted players from over 53 different countries across its 23-year history. While the majority of players hail from the United States, there is significant participation from some other major countries.

2019 WNBA International Countries Represented (Number of Players)

  • Australia (5)
  • Canada (5)
  • China (2)
  • France (2)
  • Hungary (2)

In terms of the international game, the WNBA took scouting abroad seriously earlier in the leagues’ history. A number of international players were top picks:

  • Isabelle Fijalkowski – France – Second Overall – 1997
  • Ticha Penicheiro – Portugal – 2nd Overall 1999
  • Ma?gorzata Dydek – Poland – 1st Overall, 1999
  • Ann Wauters – Belgium – 1st Overall, 2000
  • Lauren Jackson – Australia – 1st Overall, 2001
  • Chantelle Anderson – Lebanon – 2nd Overall, 2003
  • Liz Cambage – Australia – 2nd Overall, 2011
  • Amanda Zahui B. – Sweden – 2nd Overall, 2015

The NBA, by nature of its scale and presence, set records in its international presence last season. Out of 508 available roster spots, 108 players were international players representing 42 different countries and territories on the opening night of 2018.

2019 NBA International Countries Represented (Number of Players)

  • Canada (11)
  • Australia (9)
  • France (9)
  • Spain (7)
  • Germany (6)
  • Croatia, Serbia, Turkey (5)

Europe is the most represented continent outside of North America, with 65 players on NBA rosters.

The Dallas Mavericks have an NBA-high seven international players, while the Utah Jazz and Los Angeles Clippers have six.

A number of international players were selected first overall in the prestigious NBA Draft.

  • Mychal Thompson – Bahamas – 1st Overall, 1978
  • Hakeem Olajuwon – Nigeria – 1st Overall, 1984
  • Michael Olowokandi – Nigeria – 1st Overall, 1998
  • Yao Ming – China – 1st Overall, 2002
  • Andrew Bogut – Australia – 1st Overall, 2005
  • Andrea Bargnani – Italy – 1st Overall, 2006
  • Anthony Bennett – Canada – 1st Overall, 2013
  • Andrew Wiggins – Canada – 1st Overall, 2014
  • Karl-Anthony Towns – Dominican Republic – 1st Overall, 2015
  • Ben Simmons – Australia – 1st Overall, 2016
  • DeAndre Ayton – Bahamas – 1st Overall, 2018

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NBA vs WNBA: Salaries

What Is the Average NBA Salary? What Is the Average WNBA Salary?

NBA vs WNBA: Revenue, Salaries, Attendance, Ratings (1)

Thanks to a sky-rocketing salary cap, aided by record cable television agreements, the average NBA player makes more than ever.

The average salary of an NBA player is $6.4 million.

The highest-paid player in the NBA will be Stephen Curry during the 2019-2020 season. He will make approximately $40 million guaranteed.

A minimum salary in the NBA is dependant on your years of experience in the NBA. Scaling from no experience to 10+ years of experience, a minimum contract can cost from $838,464 to $2.4 million.

The wages in the WNBA are nowhere near their NBA counterparts.

NBA vs WNBA: Revenue, Salaries, Attendance, Ratings (2)

An average WNBA player made $71,635 last season and the number is expected to increase to approximately $75,000.

The maximum salary for a WNBA player is $113,500. The minimum salary for a WNBA player is $41,202, which is also equal to the rookie minimum salary.

The WNBA’s wage differences are in part due to the revenue split between the WNBA and league that gives the players around 20% of WNBA revenue. As such, many of the WNBA’s top players ply their trade overseas in the offseason, usually to more profitable results.

For example, Brittney Griner, the WNBA’s highest-paid player, has played in China with the Zhejiang Golden Bulls and UMMC Ekaterinburg during the WNBA offseason.

Why Do WNBA Players Make Less Money Than their NBA Counterparts?

The most important action in the history of the WNBA is soon to come. Last season the WNBA players’ labor union opted out of its collective bargaining agreement at the end of this season. They chose not to wait until the deal expired in 2021.

WNBPA President and Los Angeles Sparks player Nneka Ogwumike said:

In opting out of this CBA, our primary objective is full transparency. We just want information about where the league is as a business, so that we can come together and make sound decisions for the future of the game.

Ogwumike has stated that the goal of the WNBPA opting out of its current CBA isn’t a statement of privilege, but one to better understand the goings-on of the NBA – the WNBA’s parent company.

Seeing as Adam Silver declared that the WNBA lost $12 million last year, all the WNBPA asks for is clarity.

The root of the wage gap is simple. The NBA rakes in more than $8 billion in revenue every year and the WNBA doesn’t generate a fraction of that.

(Video) NBA Finally Exposes WNBA Debt After Players Opt-Out Of CBA ©

David Berri (Forbes) quoted that a source suggested a conservative estimate of the WNBA’s revenue would be approximately $60 million.

Even at the current CBA which stipulates an approximate 80-20 revenue split between players and owners – in favor of the owners, that revenue valuation would suggest players would be taking home $12.3 million.

NBA vs WNBA: Viewership

Which Is More Viewed in the US, the NBA, or the WNBA?

The NBA viewership is one of the major sports populations in the world. Almost 27% of Americans tune in to the NBA on a regular basis, with that amount peaking during the playoffs and the NBA Finals.

In the 2019 NBA Finals, an average of 15.14 million people watched. That number does not include the Canadian television audience.

While the numbers for the WNBA season have not been made available yet, they are trending in the right direction. From 2017 to 2018, viewership for WNBA matches on ESPN increased by 35%.

With 231,000 viewers in 2018, the WNBA climbed to a viewership high not seen since 2013.

Where Else Is the NBA Broadcast (Outside USA)?

The NBA is a global league, to say the least. In part, because they broadcast across the globe.

96 countries across 8 continents broadcast the NBA. From Canada to the Philippines, Andorra to South Africa, the NBA’s reach is truly global.

Is there an International Market for the WNBA?

The broadcast market for the WNBA is significantly smaller than that of the NBA, but not irrelevant.

The WNBA is broadcast in 24 different countries outside of the United States, on top of four different pan-regional channels.

NBA vs WNBA: Attendance

Who Had More Fans Last Season? The NBA or the WNBA?

Attendance at NBA games is much greater than attendance at WNBA games. On average, approximately 18,000 attend live NBA matches every night.

The Philadelphia 76ers have the highest attendance in the league at 20,441 while the lowest attendance is owned by the Brooklyn Nets who average 14,941 in attendance.

Attendance for the WNBA is the lowest it has been in league history. In 2018 the average attendance of a WNBA regular-season game was 6,768. Far below the historical league average of 7,400 attendees per game.

Much of that drop has to do with constant moving schedules of teams. The Chicago Sky have played in three different arenas since 2010.

In an extreme case, the New York Liberty were moved to Westchester upon being sold. After averaging over 10,000 fans per game, they were moved to Westchester County Centre which holds a maximum of 5,000.

Which Has the Highest Average Ticket Price: NBA or WNBA?

The NBA. An average NBA ticket during the 2018-2019 season cost approximately $89 USD. Up 14% from 2015.

Prices have become even steeper on the secondary market, almost matching the cost of a new ticket at $88.90 USD. Up 27% from 2016.

In 2018, the average reported ticket price in the WNBA is $17.42.

NBA vs WNBA: Ratings

Which League Has Better Ratings?

BREAKING: Third Game of the WNBA Regular Season Delivers 0.6 Rating, Up 200% Compared to Last Year#wnba pic.twitter.com/56HyMz3jQL

— Lyndsey D’Arcangelo (@darcangel21) June 11, 2019

The 2019 WNBA season started off with a bang to its rating season. The third game of the WNBA season delivered a 0.6 rating, which was up 200% from the same time last year.

(Video) WNBA Gets ROASTED After No One Shows Up To The Chicago Sky Championship Parade | WNBA Is Pathetic

After expanding its coverage to 16 different regular-season telecasts, the WNBA seems to be taking a step in the right direction.

The NBA, on the other hand, is a juggernaut in the ratings department. They set an all-time ratings high in 1998 when the Chicago Bulls and Utah Jazz garnered an 18.7/33, reaching 29.04 million unique viewers.

The 2019 NBA Finals were a different story, as it boasted an average rating of only 8.8 reaching only 15.14 million viewers. However, those numbers don’t take into account Canadian viewership, as one of the competitors in the 2019 NBA Finals were Canada’s Toronto Raptors. Averaging about 7.4 million viewers per game, which is approximately 20% of the Canadian population.

Does that Mean the NBA Has More Viewers?

The NBA has a wider reach in terms of broadcasting compared to the WNBA.

While the WNBA has increased its broadcast to sixteen different telecasts, the NBA still dwarfs them in that regard.

The NBA is shown on national broadcast channels such as ABC, ESPN, TNT, and NBA TV. On top of that, they broadcast over nine different regional networks for its thirty clubs.

Conclusion: It Is Still Complicated

The NBA and the WNBA are a comparison unlike many others in professional sports. It is one of the few sporting comparisons that transcends gender.

Basketball is played the same throughout, but compensation is significantly different.

Considering the NBA owns the WNBA, and many WNBA teams are owned by their NBA counterparts, it will be long before the two products will ever meet the same ground.

Basketball players are some of the most recognizable in the world – due to their media personalities and on-court presence, as well as the fact that they are devoid of significant advertisement and equipment masking their image.

Growth seems natural for both the NBA and the WNBA going forward. Basketball is amongst the sports that have the highest enrolment at the youth level, due to its safety, organization, and ability to play regardless of weather and equipment.

How the WNBPA goes forward with its CBA will play a huge role in how the WNBA grows going forward.

The NBA reigns supreme at this moment, but the ladies are coming for their due. Should they reach a CBA similar to their male counterparts in the NBA, we could be seeing a whole new era in basketball.

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For more league comparisons head to WSN.

FAQs

Does the NBA generate more revenue than the WNBA? ›

It's true that the WNBA generates about $60 million in revenue per year, while the NBA generates $7.92 billion.

What percentage of revenue goes to WNBA players? ›

Half of the shared revenue will go to the players, while the league retains the other 50%. Of the players' share, half (25% of the total shared revenue) goes directly to player compensation.

How much revenue does the WNBA vs NBA? ›

Total revenue in the WNBA is $60 million a year. In the NBA it's $7.4 billion.

How much revenue does the WNBA bring in? ›

In terms of raw numbers, the WNBA generates roughly $60 million in revenue every season.

Is NBA more popular than WNBA? ›

The NBA's average attendance is 17,760, the WNBA's 6,535. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. The NBA has 30 teams, the WNBA 12.

Does the NBA support the WNBA? ›

The W.N.B.A. is currently owned half by the 30 N.B.A. teams, and half by the 12 W.N.B.A. teams. Ownership on both sides will be diluted as part of the deal.

What percentage of NBA income goes to players? ›

Revenue sharing is split 50-50 on incremental revenue, not all revenue. After a 30% deduction for “cost of revenue”, the players only get 35% of the net overage. Of the players' share, only half will come via direct payments to players. A payout in one season does not ensure a payout the next season.

Is the WNBA financially viable? ›

The WNBA's lack of profitability

NBA commissioner Adam Silver stated in 2018 that the WNBA had lost an an average of $10 million each year that it has been in existence, including $12 million in the previous season.

What percentage of profits do NBA players make? ›

NFL and NBA players have benefitted from the revenue growth, as their collective bargaining agreements directly tie player compensation to revenues. Players in both leagues are guaranteed roughly 50% of revenue through their respective salary caps.

How many people watch WNBA vs NBA? ›

To support this quote, when looking at other statistics from the WSN, they list ticket price for the NBA ($89 USD) compared to the WNBA ($17.42 USD), average viewership for the NBA (2019 NBA Finals 15.14 million) compared to the WNBA (In 2018: 231,000 viewers), and average attendance for the NBA (18,000) compared to ...

Does anybody watch WNBA? ›

WNBA's 2022 Regular Season Was Most-Watched in 14 Years.

Does the NBA make a profit? ›

For the 2018-19 campaign, revenue for the NBA reached $8.8 billion. A season later, the league generated $8.3 billion in revenue. The 2020-21 season saw roughly a 33% drop in revenue compared to the year prior. That season, sponsorships brought in a record $1.46 billion in revenue.

How much revenue does the NBA bring in? ›

The National Basketball Association's (NBA) revenue for the 2021/22 season topped US$10 billion for the first time. The league also announced that basketball-related income reached US$8.9 billion, marking another record.

Who watches the WNBA more? ›

In 2013 ESPN said that their WNBA audience was majority male, as it had been for years. 66% of the viewers were male and almost half were African-Americans. Viewership for the 19 games broadcast for the 2014 regular season was an average of 240,000.

What is the average attendance in the WNBA? ›

The Chicago Sky did not report attendance for 2 games in 2021: September 19 and October 6. The Indiana Fever did not report attendance during the 2021 season.
...
Notes.
TeamAverage
Los Angeles Sparks5,652.61
Las Vegas Aces5,606.78
New York Liberty5,326.78
Washington Mystics3,982.56
8 more rows

Why isn t the WNBA popular? ›

Lack of Proper Marketing – as compared to other sports leagues, the WNBA does a poor job of marketing their brand, players, and teams. The world of sports is a competitive one, with many different teams, leagues, and brands competing for similar timeslots and limited attention.

Is the WNBA gaining popularity? ›

Women's sports are growing in popularity across the board — and the WNBA is no exception. The league's regular season, which concluded Sunday, saw upticks in television viewership, social media engagement, and merchandise purchases, the league announced.

What percentage of NBA viewers are female? ›

Women now make up fully one-third of the NBA audience.

Is WNBA male subsidized? ›

NBA support

If you are wondering about the male-subsidized part, Burr is referring to the fact the WNBA loses money each year, about $10 million per year, according to Adam Silver, and that amount is covered by the NBA.

Has WNBA ever sold out a game? ›

Sold Out: Las Vegas Aces Sell Out Sunday's Game 1 of WNBA Finals.

Do NBA owners own WNBA teams? ›

Teams and the league were collectively owned by the NBA until the end of 2002, when the NBA sold WNBA teams either to their NBA counterparts in the same city or to a third party as a result of the dot-com bubble.

Does the WNBA turn a profit? ›

Never - not once - in the history of the WNBA had the league turned a profit. The league has made strides in terms of viewership in recent years, and they recently landed $75 million in investment money that values the entire operation (the league and all of its teams) at $1 billion.

How much did Brittany Griner make in Russia? ›

And unless that changes, players being offered a better opportunity somewhere else may be tempted to pursue it, despite the risks. Griner, a 31-year-old WNBA star, had been heading to Russia to play basketball each winter — reportedly banking a $1-million US paycheque, more than quadruple what she made back home.

What is the NBA revenue split? ›

Players and owners collectively bargained to split 49% to 51% of basketball-related income. To make sure that players only receive their split, each team withholds 10% of their players' individual salaries from their paychecks and deposits this amount into an escrow account.

What is the WNBA viewership? ›

The 2022 Women's National Basketball Association (WNBA) regular season games were watched by an average of 379 thousand viewers across ESPN, ESPN2, and ABC.
...
Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s)
CharacteristicViewers in thousands
--
6 more rows
22 Sept 2022

How much does a WNBA make every year? ›

The average salary for WNBA players for the 2022 season was $128,369, HerHoopStats.com reported. That's an average of $4,012 for each game of the WNBA's 32-game season. Sportstrac.com reported that the maximum salary for WNBA players is $228,094, and only 14 players make more than $200,000.

Who is the richest NBA player? ›

Michael Jordan, 59 – US$1.7 billion

According to Forbes, Michael Jordan is NBA's richest player with a humongous net worth of US$1.7 billion.

How much money does the NBA get from China? ›

NBA China is valued at approximately $5 billion, and the NBA owns 90% of the entity (ESPN owns a 5% stake, and several state-controlled banks collectively own the rest). That would put the China value of each of the league's 30 teams at an estimated $150 million.

How much do NBA refs make? ›

NBA Referee Salary Overview

Entry-level referees' compensation begins at $600 per game or roughly $250,000 per year. Seasoned or professional referees earn $3,500 per game or up to $550,000 annually.

How much do NBA players actually make after taxes? ›

After a federal tax rate of 22% has been taken out, NBA Player (National Basketball Association Player)s could expect to have a take-home pay of $54,111/year, with each paycheck equaling approximately $2,255 *. * assuming bi-monthly pay period.

How many viewers does the NBA have? ›

US viewership for the 2022 National Basketball Association (NBA) finals increased 22 per cent year-over-year (YoY), averaging 12.4 million viewers.

Are WNBA balls smaller? ›

With a circumference of 28.5 inches, the official WNBA ball's size is one inch smaller than the regulation size for the NBA, 29.5 inches.

Can WNBA players dunk? ›

Is Dunking Allowed in the WNBA? A common misconception is that the WNBA prohibits or discourages its players from dunking. However, this is not true. There are no rules in the WNBA which prohibits a player from dunking, or attempting to dunk, when near the rim.

Who is the person on the WNBA logo? ›

It keeps saying that the logo is a celebration of all the athletes who have ever belonged to the WNBA. Yet, there is a popular opinion that the silhouette is modeled after Sue Bird.

Is the NBA losing popularity? ›

But the NBA is decidedly not more popular than ever by any means. To the contrary, regular-season ratings in 2020-21 were down 25% compared with the last uninterrupted season in 2018-19.

Is NBA attendance up or down? ›

Average per game attendance in the NBA from 2005-2022

In the 2020/21 season, NBA games were impacted by the coronavirus (COVID-19) pandemic and were attended by an average of 892 people. Figures rose back to pre-pandemic levels during the 2021/22 season, which saw an average of 17,184 at every NBA game.

Has the NBA been losing money? ›

NBA commissioner Adam Silver speaks to the media prior to Game One of the 2022 NBA Finals. (CNN) NBA Commissioner Adam Silver admitted the league had lost "hundreds of millions of dollars" in revenue following a controversial fallout with China in October 2019.

Are NBA ratings down in 2022? ›

The 2022 NBA Finals is down 18% from 15 million viewers for the Raptors-Warriors series in 2019, and those telecasts did not have figures from any Canadian markets factored into the average.

Is NBA a multi billion dollar industry? ›

The games are broadcast in more than 200 countries, and the All-Star Game is the fifth most popular media event in the world. The NBA has also acquired the status of a multi-billion-dollar company with formidable marketing.

Which NBA team brings in the most revenue? ›

Teams of the NBA ranked by revenue 2020/21

The Los Angeles Lakers generated revenues of 316 million U.S. dollars in the 2020/21 season, making it the team that produced the most revenue in that season.

What percent of WNBA fans are men? ›

The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. The regular season takes place in summer from May to August and the play-offs in September. In a survey conducted in May 2022 in the United States, six percent of male respondents were avid fans of the WNBA.

What percentage of NBA fans are white? ›

Furthermore, according to a Nielsen's survey, the NBA has the highest share of black viewers, with 45 percent of its viewers being black and 40 percent of viewers being white, making it the only top North American sport that did not have a white majority audience.

What basketball team has the most fans? ›

Related Content
#NBA TeamInstagram Followers
1Golden State Warriors24,300,000
2LA Lakers19,800,000
3Cleveland Cavaliers12,400,000
4Chicago Bulls8,200,000
26 more rows
19 Jun 2022

What is the largest crowd in WNBA history? ›

The farewell tours

Another Sunday matchup shattered viewership numbers. The game between the Las Vegas Aces and the Seattle Storm on Aug. 14, televised on ABC, got the highest viewership numbers of any WNBA game since May 2008. It peaked with 1.1 million viewers and averaged 852,000.

What's the average attendance of an NBA game? ›

NBA attendance at 92% capacity for regular season
NBA REGULAR-SEASON ATTENDANCE BY TEAM
TeamTotal AttendanceAverage Attendance
Warriors740,62418,064
Bucks715,58117,453
Nets711,53917,355
29 more rows
13 Apr 2022

How many fans attend WNBA games on average? ›

The average regular season attendance at games of Seattle Storm, winners of the 2020 WNBA Finals, stood at around 2,607 during the 2021 regular season.
...
Average regular season attendance at WNBA games in 2021, by team.
CharacteristicAverage attendance
Las Vegas Aces3,127
Chicago Sky2,988
Connecticut Sun2,931
9 more rows

How much does the NBA generate in revenue? ›

Study: NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22.

How much money does the NBA generate a year? ›

For the 2018-19 campaign, revenue for the NBA reached $8.8 billion. A season later, the league generated $8.3 billion in revenue. The 2020-21 season saw roughly a 33% drop in revenue compared to the year prior. That season, sponsorships brought in a record $1.46 billion in revenue.

How much money does the Women's NBA make? ›

The average salary for WNBA players for the 2022 season was $128,369, HerHoopStats.com reported. That's an average of $4,012 for each game of the WNBA's 32-game season. Sportstrac.com reported that the maximum salary for WNBA players is $228,094, and only 14 players make more than $200,000.

What is the revenue of the NBA? ›

The NBA revenue for the 2021-22 season went over $10 billion and basketball-related income reached $8.9 billion, the league recently announced.

Does the WNBA turn a profit? ›

Never - not once - in the history of the WNBA had the league turned a profit. The league has made strides in terms of viewership in recent years, and they recently landed $75 million in investment money that values the entire operation (the league and all of its teams) at $1 billion.

Is NBA attendance up or down? ›

Average per game attendance in the NBA from 2005-2022

In the 2020/21 season, NBA games were impacted by the coronavirus (COVID-19) pandemic and were attended by an average of 892 people. Figures rose back to pre-pandemic levels during the 2021/22 season, which saw an average of 17,184 at every NBA game.

Are NBA ratings down in 2022? ›

The 2022 NBA Finals is down 18% from 15 million viewers for the Raptors-Warriors series in 2019, and those telecasts did not have figures from any Canadian markets factored into the average.

Has the NBA been losing money? ›

NBA commissioner Adam Silver speaks to the media prior to Game One of the 2022 NBA Finals. (CNN) NBA Commissioner Adam Silver admitted the league had lost "hundreds of millions of dollars" in revenue following a controversial fallout with China in October 2019.

Why is the NBA viewership down? ›

But the downturn those seasons saw were understandable due to the pandemic, which disrupted the postseason schedules in 2020 and 2021. A more apt comparison for 2022 is 2019, the last “normal” season the NBA enjoyed, and in that respect the numbers are downright distressing.

Which NBA team generates the most revenue? ›

Teams of the NBA ranked by revenue 2020/21

The statistic ranks all NBA teams according to revenue in the 2020/21 season. The Los Angeles Lakers generated revenues of 316 million U.S. dollars in the 2020/21 season, making it the team that produced the most revenue in that season.

How much did Brittney Griner make in Russia? ›

And unless that changes, players being offered a better opportunity somewhere else may be tempted to pursue it, despite the risks. Griner, a 31-year-old WNBA star, had been heading to Russia to play basketball each winter — reportedly banking a $1-million US paycheque, more than quadruple what she made back home.

What is the average attendance for a WNBA game? ›

The Chicago Sky did not report attendance for 2 games in 2021: September 19 and October 6. The Indiana Fever did not report attendance during the 2021 season.
...
Notes.
TeamAverage
Los Angeles Sparks5,652.61
Las Vegas Aces5,606.78
New York Liberty5,326.78
Washington Mystics3,982.56
8 more rows

How much does Brittany Griner make? ›

In 2020, Griner signed a three-year, $664,544 contract extension with Phoenix, making $221,450 during the 2021-2022 season and is on the books for $227,900 for the 2022-2023 season. In May, the WNBA announced that Griner would be paid her full salary without it counting toward the Mercury's salary cap.

What is the NBA revenue split? ›

Players and owners collectively bargained to split 49% to 51% of basketball-related income. To make sure that players only receive their split, each team withholds 10% of their players' individual salaries from their paychecks and deposits this amount into an escrow account.

Is NFL worth more than NBA? ›

The NFL makes more money than NBA players. NFL players average about $14 million a year, almost twice what NBA players make.

Who is the richest NBA player? ›

Michael Jordan, 59 – US$1.7 billion

According to Forbes, Michael Jordan is NBA's richest player with a humongous net worth of US$1.7 billion.

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